01Find the assistance point
The experience starts in the aisle, with visible signage and clear access to begin a consultation.
06 · Capabilities
A drag-and-drop kanban board with filters and search. Your team sees at a glance what's stuck, without chasing tickets across spreadsheets.
A record for every customer with their real last contact (what they talked about, when, on which channel) and follow-up tasks. You never lose the thread of a conversation even if it spans 3 different channels.
SLA policies, automatic satisfaction surveys, business-hours configuration and auto-assignment. You measure and improve the quality of your support with data, not guesswork.
Web (Widget), Instagram, Facebook, WhatsApp and Email from the same panel. (You already saw the channel and Help Center details above.)
Outbound bulk WhatsApp messaging genuinely connected to the Meta API (not a demo). Notify your entire customer base about something important without relying on another tool.
Your self-service page at /ayuda/your-company, generated automatically as soon as you upload a public article.
11 tools to configure the assistant: an editable prompt, a playground to test it live before publishing, reusable content blocks, memory, functions, automatic quality evaluations, health monitoring, change versioning, and a copilot that rewrites the assistant's behavior from natural-language instructions. Tell it "never talk about competitors' prices" and it applies that on its own. You don't need an engineer to adjust how your assistant responds.
Automatic ticket routing, tags, saved replies, role-based permissions, notifications, integrations and audit trail (7 areas), plus your own branding with your logo across the whole platform. Every company operates its own way, not a one-size-fits-all.
5 views with real charts: overview, conversations, agents, satisfaction and scheduled reports. You know what's happening in your operation without asking anyone for a report.
Every company sees only its own data, with its own branding, roles and permissions. (You can see more security details further down this page.)
In-store AI assistance
Parla brings digital assistance to the point of sale with QR codes, screens, and human avatars that guide customers when they need it.
01The experience starts in the aisle, with visible signage and clear access to begin a consultation.
02Customers open the experience on their phone, without installing an app or looking for someone to ask.
A branded avatar answers by voice and helps find products, request advice, or continue with a sales associate.

Also on screen

Branded avatar
The assistant adopts the company's visual identity, tone, and content to deliver a warm and consistent experience across every channel.
Text, voice, and a human face in one assistance experience.
Real project developed by Evolve Decision Science for Sodimac. Brands and images are shown for demonstration purposes.
02 · Integrations
This isn't a demo: Parla connects directly to the Meta API and to your email.
Connect your documentation and Parla uses it to answer.
Google Drive
Notion
Dropbox
OneDrive
Confluence
HubSpot
SharePoint
03 · Always within reach
Each client company has its own public help page at /ayuda/<your-company>. It updates automatically with every article you add.
How do I change my shipping address?
You can edit the address from your account before the order is processed.
Can I change my order's address?
04 · The difference
| Aspect | Before | With Parla |
|---|---|---|
| Channels | Instagram, Messenger and WhatsApp separately, in different apps | Everything in a single panel |
| Knowledge base | Loose documents nobody can find | A searchable knowledge base the AI uses to answer |
| Responses | A human answers every message, one by one | The AI responds on its own 24/7, and escalates what it can't resolve |
| Configuring the assistant | You need an engineer to touch the prompt | You adjust it yourself with a natural-language copilot |
| Seeing what's going on | Nobody knows how many tickets are open or who owns them | A visual pipeline showing the status of every conversation |
| Your own help page | You have to hire someone and build a separate site | It's generated automatically at /ayuda/your-company |
| Multi-company | Every team or brand needs its own tool | Real per-client isolation, with its own branding and roles |
08 · Security
It's not a marketing promise, it's the data model.
Every row is automatically filtered by Row Level Security based on the client it belongs to. It doesn't depend on the frontend.
Each agent belongs to a single client company, with a defined role (owner, admin, agent) and specific permissions.
Your logo and colors across the whole platform your team and your end customers see. No one sees another company's brand.
Your Instagram, Facebook or WhatsApp token is encrypted and isolated per client. It never mixes with another account.
Your team's important actions are logged in the audit history under Settings.
Granular role-based permissions within your own company. Each person only accesses what they're meant to.
Every client company lives in its own watertight compartment, even though they all run on the same platform.