01 · The problem
Your support is scattered across 4 different places
Your support WhatsApp lives on someone's personal phone
And if that person is out, nobody answers. Customers are left waiting, not knowing no one is coming.
Tickets get logged in an Excel spreadsheet
That nobody updates on time. There's no way to know what's stuck, or who's supposed to do what.
When a customer writes on Instagram or Messenger
It gets lost. No one sees it until the next day, because there's no single place where every conversation shows up.
Setting up an AI assistant requires an engineer
So in practice it never actually happens. The promise of 'automating with AI' stays stuck in a slide deck.
Parla brings all those channels together in one place — and adds an AI assistant trained on your knowledge base so it can respond on its own.
05 · What it's like to work with Parla
How it works
Four steps to get your support assistant up and running.
Connect your channels
Activate the web widget and link Instagram, Facebook, WhatsApp and your email in minutes, with nothing to install.
Upload your knowledge base
Upload your articles, policies and frequently asked questions. The assistant uses them to answer with real information, never made up.
The assistant responds on its own
The AI handles your channels 24 hours a day, cites your knowledge base, and runs an automatic second check (a "critic pass") that audits every answer before it's sent.
Your team manages what gets escalated
Whatever the assistant can't resolve lands in a conversations panel with assignment, priorities and statuses, ready for your team to pick up.
No months-long implementation projects: you connect your channels and upload your knowledge base yourself, right from the panel.